Today, we talk about the latest episode of the hottest show. But the big difference between now and then is that you can use that “water cooler” talk to benefit your business.Of course this only goes for specific types of businesses, but if you’re creative enough you can tie pop culture into any kind of business.
Take for instance the latest episode of Mad Men. You know that episode…the one where Megan Draper was singing “Zou Bisou Bisou”. The one that was all abuzz over blogs and Twitter the next day.
Well it sparked conversations on 60′s French pop songs and 60′s fashion among other things. But it also reminded me that people love talking about and bonding over what they just watched.
So maybe your audience is more interested in football than 60′s French pop songs… you can still run with that! Just remember that the key to going viral is timeliness and relevancee.
Got a movie blog? Live blog the Oscars and invite a few audience members to chime in. See Gawker for a great example of this!
You can do live blogging or live tweeting with hashtags. (What’s a hashtag? More on that in a later post)
It might be a little rocky at first – as almost all social media practices are – but once you get the hang of it, and get your audience involved, it’ll boost your credibility and boost your content… and it’s actually fun.