Stories: Old Fashioned Marketing in a Digital Media Society

Stories:  Old Fashioned Marketing in a Digital Media Society

As modern-day consumers, we have become very savvy when it comes to Social Media ads. Why? Because almost everything is an ad even when it doesn't look like one! This is why there is a strong demand for authenticity, as well as buying from people you know in your community. We have reverted back to a small town, shop local mentality & that's why its a great time for small businesses to employ good old fashioned marketing through Facebook & Instagram stories. 

Social {Media} Studies: Articles to Keep You Current

One of the most important things you can do for your marketing strategy is study! I truly believe that there aren't big secrets in marketing simply because there are many great companies and writers releasing "need-to-know" info everyday. As we all know, you can learn how to do anything on the internet & that includes mastering your social media practice (if you have the time & ad dollars!) To keep you current on what's happening for 2018, here are some articles you need to read. The list will only grow from here! 

Everything You Need to Know About Using Facebook Groups for Business

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook.” Read More...

Organic Reach is in Decline—Here’s What You Can Do About It

Organic reach on social media is how well your posts perform without any money behind them. And with algorithm changes at Facebook, Instagram and Twitter, it’s in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Read More...

Everything You Need to Know About IGTV, Instagram's New Longform Video App

IGTV is now available in the most recent version of the Instagram app. The new feature supports longform video -- up to an hour long -- shot in vertical orientation. The videos take up the entire smartphone screen, like Instagram Stories, and they will be accessible not only within the Instagram app, but via a separate IGTV app which is slated to launch in the coming days. Read More...

The Facebook Boost Post Button: How to Use it and Get Results

You spend a lot of time creating content to share on Facebook. But with the decline of organic reach, are you seeing enough return on that investment? This is where the Facebook boost post feature comes into play. Read More...

The Importance Of Instagram's Follow Hashtag

Once users follow a hashtag, Instagram's algorithm will have to decide which stories to feature in users' feeds based on a variety of factors, such as quality, recency and engagement. Instagram’s hashtag algorithm is aided by machine-learning technology, so its initial rollout may feel a little disjointed to some users before the application can determine which posts are most relevant. Read More... 

 

5 BIG Social Media Tips for Small Business Owners

5 BIG Social Media Tips for Small Business Owners

Owning a small business can carry some BIG tasks. Now more than ever, you not only need a great service or product, you also need an effective online presence. That's double the work! If you're managing your Social Media platforms, here are some things you need to know for your 2018 marketing tactics: